It is important that you work with an agent who has a strong marketing and sales strategy and plan in place to help you achieve your real estate goals. Without a plan, you will waste precious time and money.
Kate McCaffrey's marketing and sales strategy is not something that she exposes to the world on the internet - it is her strategy and therefore it is guarded information. If you are looking to sell your home and would like to learn the details of her marketing and sales strategy, please contact Kate directly so she can set up a listing interview.
Below are some points to consider when interviewing Realtors when selling your home.
Choosing a Realtor:
Even if you are pretty certain of the agent that you would like to hire, seriously consider interviewing at least three agents. Just because you know someone through your social network does not mean that they are the strongest and most competent agent. Chose your Realtor the way you would make any business decision - keep your friends your friends and your business decisions separate. Your home is likely the largest investment you have ever made, make sure you treat it that way. Your Realtor needs to take your investment very seriously and it needs to be handled professionally so that your goals are met accordingly.
Marketing Your Home for Sale:
When selling your home, it is critical to understand that your home will sell for market value if, and only if, your home is marketed to the fullest extent!
With over 80% of homebuyers searching for homes on the internet, establishing a strong internet presence for your home is of critical importance. It is not just the fact that your home needs to be on the internet, many factors come into play regarding both the quality and quantity of your presence on the internet.
You want to exponentially increase the amount of exposure your home has which is why you want to work with a Realtor who is savvy with both technology and marketing so that your home reaches the highest amount of people in the shortest amount of time.
Just as critical is choosing a Realtor that presents your property in the best light possible. That includes simple things that make a large difference. Quality photographs, quality websites, descriptions that include specific architectural details of your home as well as create a beautiful story about your home and it's value.
Ask your Realtor what they are going to do for you. What is their marketing plan? How much do they spend on average to market a property? What investment do they make in selling your home?
Sales Strategy and Plan:
You need a clear timeline of what you need to do and what the Realtor needs to do in order to achieve your goals. Ask the Realtor, what is their plan of action? What is the timeline for this plan? Your agent should show up at the listing interview with a plan and a timeline in place. It is in your best interest to ask for every step of their plan to be clearly explained and for you to ask any questions you may have. If your Realtor does not have a clear and concise plan for selling your home, you are not only wasting your time but you are also wasting your money.