It is important that you work with an agent who has a strong marketing and sales strategy and plan in place to help you achieve your real estate goals. Without a plan, you will waste precious time and money. Just like the saying goes, "people don't plan to fail, they fail to plan". Don't work with a Realtor that can't bother to tailor a specific marketing plan to your unique property.
Kate McCaffrey's marketing and sales strategies are guarded information. If you are looking to sell your home and would like to learn the details of her marketing and sales strategy, please contact Kate directly so she can set up a listing interview.
Below are some points to consider when interviewing Realtors when selling your home.
Choosing a Realtor:
Even if you are pretty certain of the agent that you would like to hire, seriously consider interviewing more than one agent. Just because you know someone through your social network does not mean that they are the strongest and most competent agent. Chose your Realtor the way you would make any business decision - keep your friends your friends and your business decisions separate. Your home is likely the largest investment you have ever made, make sure you treat it that way. Your Realtor needs to take your investment very seriously and it needs to be handled professionally so that your goals are met accordingly.
Marketing Your Home for Sale:
When selling your home, it is critical to understand that your home will sell for market value if, and only if, your home is marketed to the fullest extent!
With over 95% of homebuyers searching for homes on the internet, establishing a strong internet presence for your home is of critical importance. It is not just the fact that your home needs to be on the internet, many factors come into play regarding both the quality and quantity of your presence on the internet.
You want to exponentially increase the amount of exposure your home has which is why you want to work with a Realtor who is savvy with both technology and marketing so that your home reaches the highest amount of people in the shortest amount of time.
Just as critical is choosing a Realtor that presents your property in the best light possible. That includes simple things that make a large difference. Quality photographs, quality websites, descriptions that include specific architectural details of your home to ensure you maximize the value of your home.
Ask your Realtor what they are going to do for you. What is their marketing plan? How much do they spend on average to market a property? What investment do they make in selling your home?
Sales Strategy and Plan:
You need a clear timeline of what you need to do and what the Realtor needs to do in order to achieve your goals. Ask the Realtor, what is their plan of action? What is the timeline for this plan? If your Realtor does not have a clear and concise plan for selling your home, you are not only wasting your time but you are also wasting your money.